1. General

• Your privacy is important to us, and we are committed to being transparent about how we use your information.
• We, Reshetcall Ltd. (hereinafter: "We" or the "Company"), provide various communication and technological services (hereinafter: the "Service").
• This Privacy Policy describes how we handle the information provided to us by users of the Service or our customers, or collected by us or by third parties (hereinafter: the "Information") as part of the Service.
• Please read this policy carefully. If you do not agree to its terms, please refrain from using the Service. By continuing to use the Service, you are deemed to have given your consent to this policy.
• This policy uses masculine pronouns for convenience only, but applies to all genders equally.

2. The Information We Collect Through the Service

Information provided to us during registration, filling out forms, receiving support services, or interacting with our service centers. This may include: your name, contact numbers for you and your organization, physical address, image, phone numbers, email address, passwords, usernames, ID numbers, and other details provided by you from time to time.

• Details regarding your payments and collections, such as invoices, payment methods, outstanding balances, and related financial data.
• Automatically collected usage data via our IT systems or our providers when you use the Service. This may include: how and when you connect to the Service, IP addresses, login times, time zones, geographical confirmations, your internet service provider, phone numbers called or received, your contacts, call times and durations, call recordings made by our automated system, browsing habits within our interface, artificial intelligence insights, chat conversations, and more. Certain features (especially cellular or mobile services) may access location data.
• Device and technical data related to the endpoint equipment you use to consume our services, including: model, operating system version, IP address, MAC address, unique device identifiers (such as IMEI and IMSI), installed applications, runtime data, and other embedded technological identifiers.
• Cookies and Similar Technologies: We may use cookies or similar tracking tools sent to your device. This allows us to track your usage patterns and customize the Service for you. You can block cookies via your browser settings, though doing so may affect your ability to fully utilize the Service.
• We may receive information from online services like Google Analytics and Meta, which track network activity and provide data regarding your location, entry times, page visits, and usage characteristics.
• The Company uses third-party systems and services (such as communication lines and cellular network providers). These providers may collect data via their networks and share relevant portions with us.

3. How Do We Use the Information?

We use the collected information for the following purposes:

• Operating and maintaining the Service and executing its features.
• Notifying you about changes to the Service.
• Sharing essential service-related details with other authorized users of the Service.
• Enabling interactive features when you choose to use them.
• Performing analysis to improve, develop, and tailor the Service to your personal characteristics and preferences.
• Monitoring, detecting, preventing, and addressing technical and security issues.
• Protecting our legal rights, preventing fraud, and enforcing our terms of service.
• Reviewing compliance with obligations and resolving disputes.
• Conducting research, surveys, customer service, and marketing/sales activities.

Meaning of processing: This means we can access data in real-time, save it, archive it, analyze it, modify it, and combine it with other information we hold from external or third-party sources.

4. How Do We Share the Information?

• We may freely share aggregated, non-identifiable information with third parties.

Except as stated above, we do not share personally identifiable information ("Identifying Information") with others except in the following cases:

• For billing and payment processing.
• For the protection of our legal rights.
• When required to do so by a competent legal or regulatory authority.
• To prevent or mitigate harm to you or a third party, or to assist in emergency scenarios.
• When explicit permission is granted by you.
• In the event of a company merger, acquisition, or asset transfer.

In all such cases, we will make reasonable efforts to share only the minimum necessary information required.

5. Your Rights Regarding Identifying Information

• You have the right to contact us to inquire what Identifying Information we hold about you.
• If you find that the information is inaccurate, you may request its correction.
• You may request the deletion of your Identifying Information. We will make reasonable efforts to comply, subject to technical feasibility and our legitimate interests regarding legal obligations or the protection of our legal rights.

6. Artificial Intelligence (AI)

• As part of our services, we may offer features that utilize artificial intelligence engines. These services require uploading data from your end for processing.
• The terms of use and privacy policies for AI tools are subject to the respective policies of the third-party AI engine providers as updated from time to time.
• Where possible, we choose enterprise service tiers (Enterprise/API) that prevent these AI providers from sharing your uploaded data with third parties or using it to train their general models for other users.
• We may offer tools to redact personal data from content uploaded to AI engines; however, these tools do not guarantee absolute or complete removal.
• Note that some AI engines do not inherently comply with strict financial security regulations. You must exercise caution if allowing these engines access to financial data belonging to you, your clients, or third parties (e.g., when setting up bot/agent/chat services for your end users).

Our primary AI sub-processors include (unless otherwise specified):

7. Data Retention and Security

• We retain information for as long as necessary to carry out our legitimate commercial activities, protect our legal rights, and fulfill regulatory requirements.
• We implement industry-standard security measures based on the sensitivity and scope of the data. However, absolute security cannot be guaranteed. In the event of a data breach with a tangible risk to your Identifying Information, we will make best efforts to notify you if your contact information is available to us.
• We may store and process data within the State of Israel or abroad, in compliance with applicable laws and at our sole discretion.

8. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal information, we will take immediate steps to delete such data from our systems.

9. Miscellaneous & International Transfers

• Nothing in this policy limits or derogates from our legal rights to collect, use, or disclose information under applicable law.
• When using mobile devices or our services abroad, you are subject to the local laws of that jurisdiction and the privacy terms of the roaming network provider. Data processing by foreign carriers may differ from this policy.
• International Users (GDPR/CCPA): If you are accessing the Service from the European Economic Area (EEA) or California, you may have additional rights under the GDPR or CCPA (data portability, erasure, etc.). Using the service constitutes consent to data processing in Israel.
• We reserve the right to update this policy at our discretion. Material updates will be communicated reasonably via electronic means where valid contact details exist. Please review this policy periodically to stay updated.

10. Contact Us & Data Requests

If you have any questions about this Privacy Policy, or if you wish to exercise your rights to view, correct, or delete your personal information, please contact our privacy team at: privacy@reshetcall.co.il or through the contact section on our website.